The Lie That's Costing Women Years

So when clients come in to us, initially, a lot of people are all or nothing.

They're either in, they're out, they're on, they're off, but there's no lifestyle where everything's merged into one.

And the way that I suppose I like to think about how we coach our clients, they shouldn't...

They should think about food like you think about driving your car.

You get in, you open the door, you get into the car, you put your key in the ignition, and you turn, and you drive, and you don't think about it.

It's second nature.

It is, like, default.

Unfortunately for a lot of women, when they are trying to drop fat, get leaner, get healthier, they don't, they don't think about food like this.

Food is...

It could be that dark enemy sitting on your shoulder.

It could be something that you have a pretty bad relationship with.

It could be something where in your previous attempts at dieting you were either on or off.

So you get your plan, you buy your food, you list out all the ingredients.

This is what I would call a prescription plan.

So you become like a well-trained monkey, you just follow a script, and that doesn't augur too well because your, your...

Life's not prescriptive, so neither should your diet plan.

However, I can't fix what has gone on in the past for a lot of our clients.

What we can do is we can look and see what's keeping you stuck and help you move forward.

And with this all or nothing, good or bad mentality comes a whole, like, issue around holidays.

And we...