Are We Taking ROI Too Far

I dropped an F-bomb on this podcast for the first time. That should tell you how strongly I feel about this one. Last week I moderated two debate series at Event Konnector, and one conversation got more heated than anything else on the agenda: how far the events industry is willing to go to prove ROI. Facial recognition at check-in. Technology built to read attendee emotion in real time. All of it justified the same way, we have to prove this worked. I break down what the data actually shows, why the companies that built this tech don't even trust it anymore, and where I land on measuring emotion the right way, without ever putting a camera on someone's face. I still believe in proving your event's ROI more than almost anything. This episode is about the line between proving it and surveilling the people who showed up to find out. Read the whole rant here: https://jennyhm.com/post/are-we-trying-to-measure-too-much-at-our-events