Stop Creating New Offers (Here's What I'd Do Instead) [Ep 261]

Hey, hey, welcome back to the Email Growth Show.

I'm so excited that you are back here with me today.

Now, two weeks ago, we talked about audience growth, episode 259.

We chatted in depth about why I think almost every business problem gets easier when more of the right people know you exist.

I'll pop the link in the show notes below or just scroll back two episodes and you'll be able to find it.

But while I was recording that episode, something else kept popping into my head.

Whenever that happens, I know it's a sign to pay attention.

Because over the last couple of months, I have had so many conversations with people who think their next breakthrough is hiding inside their next offer, their next course, their next membership, their next template, their next workbook, their next idea.

And every time I find myself asking the same question.

What happened to the last one? Now, I don't actually think this is our fault, right? We have been taught to create.

The online business world rewards new, teaches new, right? New launches, new offers, new frameworks, new AI tools, new trends.

Like we're constantly being told that the answer is to create something new.

So naturally, that's what we do.

We become incredible creators.

But if I'm being honest, we are pretty terrible at repetition.

We assume everyone has already seen our offer.

We think people must be sick of hearing about this by now.

Meanwhile, half of our audience has no idea it even exists.