KPMG Business Insights Report: From Data Assets To Business Advantage

Send us Fan Mail Most companies don’t have a data shortage. They have a value shortage. After years of investing in cloud platforms, analytics tools, and modern data infrastructure, executives are still asking why the ROI feels vague, slow, or stuck in one-off reports. We take that question head-on using insights from the KPMG Unlocking Value Data Products report, and we focus on the shift that separates leaders from laggards: treating data as a product that’s curated, trusted, reusable, and managed across its full lifecycle. We walk through what a “data product” really is and why it matters right now, especially as artificial intelligence and intelligent agents become part of everyday operations. AI is only as strong as the data beneath it. When data is fragmented, poorly governed, or locked behind silos, even expensive AI initiatives disappoint. When data products create a reliable layer of access, definitions, and governance, teams move faster, trust improves, and time to insight shrinks. We also unpack the real causes of the data investment versus data value gap: unclear ownership, weak collaboration between business and IT, missing context, and low confidence in quality. Then we lay out a practical blueprint for building high value data products: inventory what you have, choose what’s worth productizing based on business impact and ROI, manage products continuously, and drive adoption with a marketplace mindset using catalogs and self-service discovery. If you’re trying to modernize your data foundation, improve data governance, and build an AI-ready organization, this conversation gives you a clear place to start. Follow the show, share it with a colleague who’s wrestling with data ownership, and leave a review with your biggest data product challenge. KPMG Report link: https://kpmg.com/us/en/articles/2025/unlocking-value-through-data-modernization.html  Download (PDF Ebook) "The Evolution Of Digital Transformation By Jim Kunkle" Here: https://drive.google.com/file/d/1z1NjoP7SMs3w7hwXVHT6mVc3--RNrD\1/view?usp=share\link   Referral Links StreamYard: https://streamyard.com/pal/c/5142511674195968   Contact Digital Revolution  - Email: Jim@JimKunkle.com Follow Digital Revolution On: - YouTube @ www.YouTube.com/@Digital\_Revolution - Instagram @ https://www.instagram.com/digitalrevolutionwithjimkunkle/ - LinkedIn @ https://www.linkedin.com/groups/14354158/ If you found value from listening to this audio release, please add a rating and a review comment.  Ratings and review comments on all podcasting platforms helps me improve the quality and value of the content coming from Digital Revolution.  I greatly appreciate your support and Viva la Revolution!