Jun 1, 2026 · 43 min · 14 segments
In this episode of The Dental CEO Podcast, Scott Leune is joined by Bill Donato, Founder of DentalMarketing.com, to break down why your website is no longer the biggest driver of new patient calls. As…
Bill DonatoGuestIf you're a dental practice owner in the US or Canada, I wanna talk to you about something that's quietly draining your profit every single month.
Most practices are giving up around three percent of their collections just to get paid.
On a million-dollar practice, that's about fifteen thousand dollars a year just gone.
And the worst part is most dentists just accept it as the cost of doing business, but it doesn't have to be that way.
Cigna Pay uses a dual pricing model where the patient pays the processing fee if they choose to use a card.
That means you collect your full fee, your numbers actually reconcile, and that three percent stays in your pocket instead of going to the credit card companies.
So the question is, why aren't we doing this in dentistry? If you're processing any real volume, this is one of the easiest ways to instantly increase profitability without changing anything clinically.
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