Sep 25, 2026 · 1 hr 8 min · 12 segments
In this episode of The Deal with Adam Di Marco, we sit down with Jason Dunn, Managing Director at JD Property Group, to discuss his journey to Byron Bay and how Jonson Lane and Secret Garden are…
Jason DunnGuest
Adam Di MarcoHost
So what do you reckon? How do you reckon Byron evolves over the years? Because it has gone through this kind of post-COVID spurt.

But, you know, you look down Johnson Street, there's not that many more sites to be developed there.

Now, how do you see the township more broadly kind of evolving over time? Or do you think it's sort of, it's had its run in the last sort of five to six years, sevens?

Look, I think if, you know, I've been at home six, seven years now and, you know, there's probably been, you know, Johnson Lane, the Bonobo, Hotel Marvel.

You know, there's only been 30 resi apartments come to the market out of all those projects, you know, like.

it seems like there's a lot of change happening, but the reality is over, I think over a period of time, it hasn't been that much.

Like, you know, I still, I still park where I park on Wilson street and do the lighthouse walk with my wife.

Like we still go to the beach here and we still do that, you know, like, and then, so, so I feel like, um, I think that, um, that the community has really articulated what they're feeling in terms of people needing to be held accountable for delivering ads, what they're going to say.

And so I'm really confident that I think people will hear that if they're coming to town and doing things.

And I think that people that are drawn to developing there will probably be wanting to do it in a way that they really do focus on landscaping and the architecture and the design and trying to hit the right thing.

I don't think it's going to go see me, you know, project popping up everywhere.

It's a small town, eight and a half thousand permanent people, you know, getting trades can be tricky.

Uh, it's a lot of work, especially for guys and people that can come from the other cities where they can do projects of scale.

So what do you reckon? How do you reckon Byron evolves over the years? Because it has gone through this kind of post-COVID spurt.

But, you know, you look down Johnson Street, there's not that many more sites to be developed there.

Now, how do you see the township more broadly kind of evolving over time? Or do you think it's sort of, it's had its run in the last sort of five to six years, sevens?

Look, I think if, you know, I've been at home six, seven years now and, you know, there's probably been, you know, Johnson Lane, the Bonobo, Hotel Marvel.

You know, there's only been 30 resi apartments come to the market out of all those projects, you know, like.

it seems like there's a lot of change happening, but the reality is over, I think over a period of time, it hasn't been that much.

Like, you know, I still, I still park where I park on Wilson street and do the lighthouse walk with my wife.

Like we still go to the beach here and we still do that, you know, like, and then, so, so I feel like, um, I think that, um, that the community has really articulated what they're feeling in terms of people needing to be held accountable for delivering ads, what they're going to say.

And so I'm really confident that I think people will hear that if they're coming to town and doing things.

And I think that people that are drawn to developing there will probably be wanting to do it in a way that they really do focus on landscaping and the architecture and the design and trying to hit the right thing.

I don't think it's going to go see me, you know, project popping up everywhere.

It's a small town, eight and a half thousand permanent people, you know, getting trades can be tricky.

Uh, it's a lot of work, especially for guys and people that can come from the other cities where they can do projects of scale.
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