Hanuman Ansh was reportedly declared a flop within days of release. Its screens had fallen sharply, the film was close to disappearing from theatres, and co-producer Anupriya Nagar was considering returning to Zurich. Then the audience changed the story.
In this conversation with Darshana Shah, Anupriya Nagar reflects on the making and marketing of Hanuman Ansh, what she learned about conviction, rejection and leadership, and why word of mouth became more powerful than paid promotion. She shares how devotees, younger audiences and Gen Z began talking about the film organically, helping turn nearly empty theatres into fuller s...