#1125 - How to name your offer so people remember it

Now for me, in my own business, one of the killer moves for Clear Sales Message as a consultancy service, but also what to say to sell, I've got kind of like a do-it-yourself follow along digital version Both of them have a guarantee, and it's what I call an until guarantee.

You see, in the world that I live in with Clear Sales Message, I'm going to give you some magical new words to communicate your product or your service, and you're going to feel more confident and sell more stuff too.

yeah trust me yeah exactly so i use what's called an until guarantee because until you see what i'm going to do for you you don't really know if it's going to work what's going to look like so my until guarantee says this we will work with you until you are happy with your messaging and it actually works for you commercially and it makes money and closes people Until.

I realised a long time ago, maybe it's my own preference, I don't know, but people don't want refunds necessarily.

They just want results.

You don't want your money back from the thing you bought because it failed.

You just want the result that you were expecting to pay for in the first place.

So that's what I ascribe to.

so my offer with clear sales message one of the main things that sells at one of the main lines that works that offer is that you're stuck with us until you are happy until it works for you commercially that's how we articulate the guarantee and what you're going to get the question is for your own product or service and the offering that you have how do you encapsulate that in really simple to understand language you could name it a bit like having an until guarantee it's not a complicated term but it's a term i it sounds great i made up this term i put some words together but until guarantee you can guess what that is and you should get it right how can you do that for your own offer how can you name your offering articulate it in the simplest way possible so people just instantly get it because it's one thing to have a really good offer it's another thing for people to actually understand that offer That's it for this episode.