What happens when a business becomes more purpose-driven than a church? Inspired by the book *Make Your Mark: The Creative’s Guide to Building a Business with Impact* and its challenge that the best organizations are driven by purpose rather than products or profits, this episode asks church and nonprofit leaders to examine the difference between **protecting what we do and pursuing why we exist**. Why does this program still exist? What problem are we actually solving? What need are we meeting? And perhaps the hardest question: If we were starting our organization today, knowing what we know about our community right now, would we create what currently exists? Purpose should drive programs—not the other way around. Because when preserving the organization becomes more important than accomplishing the mission, we may keep everything running while completely losing sight of why we're running it.
