#615 Gamification Is Not a Feature. It Is Consumer Behavior | Matt Edelman

Thank you again, Matt, for being here with me today.

You know, the way I like to approach any topic is to go to the challenges or how the status quo is currently and then try to see, you know, how you're helping in solving these challenges.

So We know, and you mentioned a couple of names in your introduction, Matt.

So gaming has become one of the largest digital ecosystems in the world.

It's been for years, I know, but we're seeing a huge growth in that space.

What are you noticing that enterprise leaders still getting wrong about the role of the gaming as a business and customer engagement platform?

It's interesting the way you asked the question.

I don't know if enterprise customers or effectively brand marketers are getting anything fully wrong.

I think they're still learning.

I can maybe put some context around that.

Most CMOs are in Generation X, my generation.

and and i know that because the average age of the incoming ceo of a u.s company at least is about 56 years old and cmos are usually within seven to ten years of the age of the ceo that means that most cmos didn't grow up gaming and they didn't grow up multiplayer gaming When I was young, even though I did play games, if I wanted to play with my friends, I had to go to their house.

And that wasn't the case for the next generation, millennials, and certainly not the generations behind millennials, Gen X and now Gen Alpha.

There is a learning process.

You kind of buy what you know.

It's kind of like in the entertainment business where I started my career, writers often write what they know.

It's how you have sort of innate, authentic confidence in what you're doing.

You certainly get information, but you have a comfort zone.

And that comfort zone only expands through education.

So I think it's again, not that anybody's getting anything wrong.

It's about learning why the amount of time spent, which is extraordinary to your point, the amount of attentiveness while players are in these games and spending that time, why those are so impactful when it comes to seeking marketing outcomes.

Thank you again, Matt, for being here with me today.

You know, the way I like to approach any topic is to go to the challenges or how the status quo is currently and then try to see, you know, how you're helping in solving these challenges.

So We know, and you mentioned a couple of names in your introduction, Matt.

So gaming has become one of the largest digital ecosystems in the world.

It's been for years, I know, but we're seeing a huge growth in that space.

What are you noticing that enterprise leaders still getting wrong about the role of the gaming as a business and customer engagement platform?

It's interesting the way you asked the question.

I don't know if enterprise customers or effectively brand marketers are getting anything fully wrong.

I think they're still learning.

I can maybe put some context around that.

Most CMOs are in Generation X, my generation.

and and i know that because the average age of the incoming ceo of a u.s company at least is about 56 years old and cmos are usually within seven to ten years of the age of the ceo that means that most cmos didn't grow up gaming and they didn't grow up multiplayer gaming When I was young, even though I did play games, if I wanted to play with my friends, I had to go to their house.

And that wasn't the case for the next generation, millennials, and certainly not the generations behind millennials, Gen X and now Gen Alpha.

There is a learning process.

You kind of buy what you know.

It's kind of like in the entertainment business where I started my career, writers often write what they know.

It's how you have sort of innate, authentic confidence in what you're doing.

You certainly get information, but you have a comfort zone.

And that comfort zone only expands through education.

So I think it's again, not that anybody's getting anything wrong.

It's about learning why the amount of time spent, which is extraordinary to your point, the amount of attentiveness while players are in these games and spending that time, why those are so impactful when it comes to seeking marketing outcomes.