Back Office Support: What Lies Beyond the Billable Hour, with Damien Weinstein and Brian Klein

And Brian, just to touch on something you said before, you said you saw sort of a space in the environment or the marketplace.

And I see so much stuff that you guys, there's knowing you guys and seeing what you guys put out there, present to the world.

What's that space that you see? Where do you see that? What was the thing that kind of got in your head?

It's working with small business owners and being a place where they feel supported and spoken to like people.

And the interesting part there was at my old firm, it was focused on labor and employment law.

And that's my background.

So it was very much siloed within that.

But we were working with those types of businesses.

You know, we'll only say Latin if you want us to type of situation, like we'll talk to you, not like lawyers, but like people.

So you understand what is going on here.

We're much more like the proverbial, like consigliere as opposed to an attorney.

We're partner, we tap into law licenses, take that concept.

And what we really saw was.

if you are a small business owner and we always joke, small business is such a gigantically poorly defined term.

Like you could be, I think the New Jersey small business definition is like, if you have 500 employees and you do half a billion dollars, you are a small business.

Yeah.

It's nuts.

Yeah.

I mean the market, the way it's defined is the silly

traditional small,

right.

Uh, that we would think, and you have these companies that are legit companies, And they either didn't have the types of firms that they could go to for the majority of their needs.

You would

have a solo here or a small firm there that would specialize in labor and employment law or litigation or corporate, but nothing was really under one roof.

Or you can go to these bigger firms where you didn't have personal attention.