The Monetization Strategy Nobody Talks About

Let's talk about what we're gonna get into today.

We're gonna start with the typical path.

Most of us have done the same thing.

We create remarkable, great content and we're told go grow that audience.

We build that audience, we build that content, and then we ask ourselves, how do I make any money with this? You're probably asking yourself that right now.

You're probably listening to my show or watching it right now and thinking, Ralph, how do I make money with this? So you do what all of us try.

You try some affiliate links.

You go look for sponsors.

That becomes a rabbit chasing after a black hole looking for money.

Maybe you join an ad network and you get $3 or $4 per thousand downloads.

The result in the end, a little income, a real little income.

It's inconsistent.

It's unpredictable.

And frankly, let's be honest, it's not enough to live on.

And I'm going to tell you why that's not working.

Because you're following a surface level strategy, not a real strategy.

And let's talk about why the usual streams stay small.

Because we hear these things all the time.

Just go get more listeners.

Go get more audience members.

But the truth is those ads pay pennies.

I'm talking about pennies per view.

If you do an affiliate, you get paid a slice of someone else's sale.

You just get a piece of that.

If you want to go build sponsors, hey, I'm not saying any of these things are bad, but if you build sponsors, they come and go and you're always worrying about someone else's budget.