Jun 14, 2026 · 47 min · 14 segments
This week, Lynne and Rachel are chatting with journalist, editor and novelist Maggie Alderson about how to create a good income stream from Substack. Now three years in with a highly successful…
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Maggie AldersonGuestRachel SmithHost
Lynne TestoniHost
She's one of my writing heroes, and she's building a really strong following in business on Substack-
I think we were even talking about trying to do something when we were doing the summit.
And it's just moved on so much from then, hasn't it? It's definitely a great opportunity for writers to be on Substack, and some people are saying it's the future, especially a- as we see this kind of continual decline in work through more traditional media.
But she eventually became editor of British Elle, and she was an acting editor of Cleo.
She also worked on the Evening Standard, the Sydney Morning Herald, and the London Telegraph as a section editor and a reporter.
And as a freelancer, she's worked for magazines in the UK, the US, and Australia.
She's one of my writing heroes, and she's building a really strong following in business on Substack-
I think we were even talking about trying to do something when we were doing the summit.
And it's just moved on so much from then, hasn't it? It's definitely a great opportunity for writers to be on Substack, and some people are saying it's the future, especially a- as we see this kind of continual decline in work through more traditional media.
But she eventually became editor of British Elle, and she was an acting editor of Cleo.
She also worked on the Evening Standard, the Sydney Morning Herald, and the London Telegraph as a section editor and a reporter.
And as a freelancer, she's worked for magazines in the UK, the US, and Australia.
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