Cold outreach is dying - this is what's replacing it - #73

Buyers now do 83% of their research without ever talking to you. Gord Smith (ALTA Consulting) explains why cold calling and cold email are losing their grip, and what firms need to do instead to build pipeline. Visit CMap: https://www.cmap.io/en-gb Visit ATLA: https://www.altaconsulting.ca/ Follow Ben E: https://www.linkedin.com/in/benmedwards/ Follow Gord: https://www.linkedin.com/in/gord-smith-1127057/