Mid-Year Marketing Reset: How to Refocus Your Strategy for the Back Half of the Year

I have never taken my business through the entire cornerstone framework, which is my proprietary framework that I use with every single client.

I've never gone through it step by step in order start to finish.

I've used every piece of it and taken clients through it step by step.

And I've even used pieces of it in my own business.

But I've never sat down and ran the whole thing on my own business from start to finish.

So I'm doing that right now.

And the reason I'm doing it is what we talked about last week in our channel check-in.

That channel audit, when I was asking each of my channels what their job was, it sent me down a longer path.

And I realized that I couldn't answer the channel questions cleanly because I had never drawn the whole route.

So I'm drawing it now.

And what I want you to hear about this mid-year marketing reset is that it's not starting over.

For the first driver, it is a dashboard check-in on a route you've already mapped.

For the second driver, like me, it's finally drawing the route that you've been improvising all year.

It doesn't mean I'm burning down what I already did and starting at zero.

Either way, you're keeping your mileage.

You're not throwing away the first half of the year.

Every mile you've driven, every post you put out there, every conversation you had, every email you sent still counts.

You're not back at the starting line.

You're somewhere down the road getting clear on where you're headed from here.

So the map I'm using, the framework, the cornerstone framework, the easiest way to understand it is like a road trip.