Mid-Year Marketing Audit: Are Your Channels Actually Doing Their Job?

Because those are two very different things.

And also you'll be able to, I'm hoping to really identify, have you given this channel a clear job description? And just like an employee, have we given it what it needs to be set up for success? And I got to be honest with you, I am not teaching from a mountaintop over here where I've like got it all figured out.

I'm asking myself these exact same questions in my own business right now.

taken on more clients recently, and I'm kind of at a tipping point in scaling where I'm bringing on a team.

And I'm literally deciding, am I bringing on team to support client work or my own marketing and kind of treating the consistency corner like one of our clients? So I'm sitting here doing that evaluation of what channels are we using and knowing that every single channel you're on has a cost, it's so important to understand and identify and articulate what are we asking it to do.

And that cost, it's not just money.

It's time.

It's attention.

It's the mental energy of remembering it exists and feeling behind if you skip a week.

or two weeks, or three weeks, or a month.

And when you're running several channels, and you've never really stopped to evaluate what are these channels jobs in my marketing strategy, they're eating up capacity that you need for everything else.

So this channel check-in that I'm asking you to do is not busy work.

It's here to help lighten your mental load around marketing.

So let me walk you through how I'm thinking about my own channels right now, and then I'll give you the three questions that I'm using to decide whether each one earns more of my attention on the back half of the year, more of my capacity, and that capacity could mean outsourcing to a team member, or if it deserves less on the rest of 2026.

Again, like we talked about, the actual channel itself is not the strategy.

The channel is how the strategy travels, okay? The goal is to get a booked client, to fill a program, to grow a list, to sell an offer, to have a lead, book a conversation.

And the channel is the road that you take to get there, okay? So the entire strategy is like, what's the goal? What's the content that's going to help move us towards the goal? And what's the channel we're using to distribute that content? That's the strategy.

The channel is the road.

And that matters for this mid-year check-in because if you don't know where you're driving and what roads you're taking, you can't tell whether or not the road that you're on is taking you closer or taking you around and around in circles.

And a lot of us are busy on roads that are pointed to one destination, but maybe it's not the right destination or we haven't actually checked the map lately.

So we're posting, we're showing up, we're tired.

We're never stopping to ask whether this particular road goes where we're trying to go.

And if it can hold the vehicles, the content that are going to get us there.

Listen, not all marketing is created equal.

You can put real consistent effort into something and still have it be the wrong thing.