CANNES DAY 2: Instagram vs. YouTube: The Battle for the Living Room

So let's talk about the news from yesterday.

This is not news necessarily from Cannes, but it was news that came out yesterday.

And it's just an expansion of something that was already announced, which is Instagram on TV.

Yeah.

The difference is Instagram is rolling out to more TVs, including Samsung TVs.

But one of the biggest things that they announced yesterday was a horizontal video hub.

And I find that to be really interesting.

There was also a post that was done by Rachel Carton, who writes a great newsletter called LinkedIn Bio, where she showed that there's a J.Crew ad that was posted both vertically and horizontally on Instagram, and the horizontal one did better.

But now when we look at like Instagram on TV with a horizontal video hub, what do you think they're trying to do and do you think it's going to work?

Well, number one, I think YouTube has already proved that audiences want to watch and will watch UGC or creator content on their sofas.

They'll watch long form on their sofas, on their TVs.

So they've already proven that behavior that we want to do that.

And then from an advertising perspective, there's a lot of opportunity to deliver ads to an audience like that where there are multiple people in a room, they're sitting there for long periods of time.

You can do free rolls, mid rolls.

There's a lot of dollar opportunity there as well.

So I think it's pretty clear like why they're trying to do it.

Audiences are there.

Dollars are there.

I would just say this.

I mean, of course, like we've been YouTube guys through and through for a really long time.

But I think Instagram has a cultural appeal that is very different than every other app.

I really do think that the vibe of being an Instagram creator or being popular on Instagram is incredibly different than being popular on any other app.

Like it has a higher cachet.

Do you think that or no? Well, I think

you're saying that I actually agree.