The Champion Forum Podcast with Jeff Hancher
May 28, 2026 · 1 hr 1 min · 12 segments
We want your feedback and questions. Text us here. In this episode, Jeff Hancher sits down with Sangram Vajre, co-founder and CEO of GTM Partners…
Sangram VajreGuest
Jeff HancherHostNo entities detected.
And I mean, look, and y- you've dedicated your life now, uh, to, to, to helping a- everybody.
The, you know, the, the s- the small startup, the medium size, the people that wanna scale, which we'll get into that in a minute.
But you know, this is, uh, you're definitely in that legacy, you know, even at your, your age, which is amazing.
I'm gonna take all that I've learned, and I'm taking it to the market." Not even building your own thing, but saying-
But I, I, you know, we have you on to really help and maybe give a little bit of nuggets, and certainly people can reach out for more.
But you know, in some of the research I did in some of our conversation, I had some questions that I really felt, uh, would hit some of the bullseye to our, our audience.
You know, one of the things that I wanted to dive into was I, I've heard you make, uh, what I would say is a bold statement, uh, that maybe not everybody is in tune with, this bold statement of you believe that the CEO, uh, not the CRO or the CMO, uh, must own go-to-market.
Well, you know, before Brian and I wrote the book, Move, we had a list of 50 questions, Jeff, and they were like same similar questions as we were talking to startup CEOs, billion-dollar CEOs, exit companies, uh, VC and PE firms that obviously acquired us, and then other really big PE firms that had unicorn exits and all.
And we interviewed every single CEO that we would find in that spectrum that fits all these different industries across the board.
Guess what? When I asked the question, "Who owns go-to-market?" And my thought was they would say, "Oh, yeah, the CMO, the CRO," all those thing.
And I mean, look, and y- you've dedicated your life now, uh, to, to, to helping a- everybody.
The, you know, the, the s- the small startup, the medium size, the people that wanna scale, which we'll get into that in a minute.
But you know, this is, uh, you're definitely in that legacy, you know, even at your, your age, which is amazing.
I'm gonna take all that I've learned, and I'm taking it to the market." Not even building your own thing, but saying-
But I, I, you know, we have you on to really help and maybe give a little bit of nuggets, and certainly people can reach out for more.
But you know, in some of the research I did in some of our conversation, I had some questions that I really felt, uh, would hit some of the bullseye to our, our audience.
You know, one of the things that I wanted to dive into was I, I've heard you make, uh, what I would say is a bold statement, uh, that maybe not everybody is in tune with, this bold statement of you believe that the CEO, uh, not the CRO or the CMO, uh, must own go-to-market.
Well, you know, before Brian and I wrote the book, Move, we had a list of 50 questions, Jeff, and they were like same similar questions as we were talking to startup CEOs, billion-dollar CEOs, exit companies, uh, VC and PE firms that obviously acquired us, and then other really big PE firms that had unicorn exits and all.
And we interviewed every single CEO that we would find in that spectrum that fits all these different industries across the board.
Guess what? When I asked the question, "Who owns go-to-market?" And my thought was they would say, "Oh, yeah, the CMO, the CRO," all those thing.
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