Most companies overlook the secret weapon in their leadership playbook—building the right relationships. **Brian Reames**, Vice President of Sales and Marketing at Duval, pulls back the curtain on how investing in people, fostering trust, and creating unforgettable brand experiences can fuel explosive growth in competitive industries like craft beer and spirits.
In this energizing episode, Brian shares how he transforms teams to operate like CEOs in their markets, emphasizing the importance of personalized training, continuous education, and relentless relationship-building. You'll discover how his leadership style—rooted in authenticity, presence, and a passion for creating experiences—drives not just sales but loyalty in an increasingly saturated market.
We break down the innovative strategies behind Duval’s growth—like their signature Perfect Pour contest that turns bartenders into advocates and brand ambassadors. Brian also reveals how partnerships, storytelling, and memorable activations—like collaborations with Fandango—keep the brand fresh, relevant, and top-of-mind for consumers. Plus, get practical insights on managing a spread-out team, leveraging cultural nuances, and staying ahead amid rapid industry shifts like the rise of e-commerce and AI.**EP Guest: Brian Reames, Vice President Sales & Marketing at Duvel Moortgat USA Ltd.**
https://www.linkedin.com/in/brian-reames-bb145ba4/?skipRedirect=true
https://www.duvelmoortgat.com/en
Brian ReamesGuest
Chad CardenHost