Will Andy Burnham’s social media strategy work?

[upbeat music] Hello, and welcome to the Campaign Podcast.

Andy Burnham became prime minister in July and was already leaning into social media as mayor of Greater Manchester.

But now as prime minister, he continues to do so, collaborating with influencers and creators, including TikTok personality Bus Auntie and Career Ladder creator Max Klymenko.

So in this episode, we're gonna be taking a look at why Burnham has chosen social media to speak to voters, the risks that are involved, and if it will work or not.

So to help answer these questions, we have invited Benedict Pringle to join the episode, partner and global client lead at TNP, as well as host of the Political Marketing Podcast, and also writing a blog on political advertising in the UK.

So welcome, Benedict.

Thanks for having me.

Great to have you here.

And also from the campaign team, please welcome our editor, Maisie McCabe.

Hello.

And deputy creativity and culture editor, Charlotte Rawlings.

Hello, Lucy.

And I'm your host, tech and multimedia editor, Lucy Shelley.