Angela BozoHost
Rachel BrobstGuest
Pat SheridanHost
And I think it's creating a really interesting opportunity for premiumization.

So consumers are willing to spend more when they understand the benefit and when a product feels like it's solving a specific problem for them.

So then for retailers, I think the takeaway there is you don't treat body care as utility.

[upbeat music] Welcome to The Buyer's Desk, an INFRA podcast where we bring you retail conversations worth checking out.

Tune in as we explore the trends, insights, and stories driving the natural foods industry.
Read the full transcript.
Create an account to read the whole episode, search across every transcript, and follow the shows you care about.

And I think it's creating a really interesting opportunity for premiumization.

So consumers are willing to spend more when they understand the benefit and when a product feels like it's solving a specific problem for them.

So then for retailers, I think the takeaway there is you don't treat body care as utility.

[upbeat music] Welcome to The Buyer's Desk, an INFRA podcast where we bring you retail conversations worth checking out.

Tune in as we explore the trends, insights, and stories driving the natural foods industry.