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The Business Brunch

The Business Brunch

Week 285: Marketing

Sep 28, 2026 · 45 min · 14 segments

Ben Thompson is joined by Becky Hopkin from Digital Gearbox, Lisa Benson from The Cotswold Marketing Agency and Nick Allen from Thame Cars.

Speakers: Lisa BensonGuestNick AllenGuestBen ThompsonHostBecky HopkinGuest

Brand managementMarketing
Marketing strategyMarketing
Marketing analyticsMarketing
Brand storytellingMarketing > Brand management
Pay-per-click advertisingMarketing > Digital marketing
Market positioningMarketing > Marketing strategy
Target audience identificationMarketing > Marketing strategy > Market positioning
Integrated marketing planningMarketing > Marketing strategy > Market positioning > Target audience identification
Search and social advertising campaignsMarketing > Digital marketing > Pay-per-click advertising
Ad creative, landing pages, and intent matchingMarketing > Digital marketing > Pay-per-click advertising > Search and social advertising campaigns
Marketing and sales alignmentMarketing > Customer experience
Conversion and customer retentionMarketing > Customer experience > Marketing and sales alignment
Community-based marketingMarketing > Brand management > Brand storytelling
Campaign trackingMarketing > Marketing analytics
Conversion and customer trend analysisMarketing > Marketing analytics > Campaign tracking
Customer experienceMarketing
Digital marketingMarketing
Marketing