Stop Competing and Start Profiting: The Numbers Every Florist Needs to Know

**Episode 350:** What does it really take to run a profitable flower shop? In this episode, Vonda and Lori sit down with floral industry CPA Derek Myers of Crockett Myers to talk about the numbers that can make, or break, a flower shop. After more than 40 years working with florists, Derek has seen firsthand where shops are losing money, where opportunities are being missed, and what the most profitable owners do differently. Derek shares the unlikely story of how he went from studying chemistry to becoming one of the floral industry’s best-known accounting experts, including the legendary tiki hut that helped him build his business one florist (and frozen margarita) at a time. Then, the conversation gets down to business. They dig into the three areas every florist should be watching closely: cost of goods, labor, and delivery. Derek explains why rising flower costs can’t simply be absorbed, why your landed cost matters, how often you should be evaluating pricing, and why worrying about what the flower shop down the street charges could be costing you money. They also talk delivery fees, labor percentages, website delivery matrices, wire services, and the financial benchmarks Derek uses with more than 160 flower shops across the country. But his biggest piece of advice has nothing to do with a spreadsheet: profitable owners learn to work ON their business instead of spending every day buried IN it. If you’ve ever wondered whether you’re charging enough, spending too much, or truly making money on every order, this episode will give you a whole new way to look at your flower shop. Sponsored by: Flower Clique Flower Clique Prep School Real Life Retail Florist