Jun 29, 2026 · 35 min · 10 segments
A wedding dress is one of the most personal decisions a bride will make, and the brand she chooses says a lot about how she wants to feel on the day. In this episode, we sit down with Megan Ziems, the…
Megan ZiemsGuestCaraGuestAndieHostAnd it sounds like, you know, like me when I launched The Bridal Journey, I, you know, how long ago was that? Probably about six years ago to seven years ago.
I launched it because at the time I couldn't find any cool kind of bride media spaces.
It was all very traditional.
A lot of the media coming out at the time was like American-based media.
wedding kind of publication.
So it sounds like you kind of really broke the mold at the time.
And I reckon at the time around 17 years ago when you first launched Grace Loves Lace, what was that?
When did Instagram come out? I think it was like, oh, when was that? Yeah, it would have been a similar
time.
Eventually got it and, you know, Instagram, along with all social media, has been fantastic.
really important for the business and is really driving the influence of brides these days.
Yeah.
And I think I was saying this to you earlier because we did a bit of a tour of the head office in Burley Heads today.
And I was telling you earlier, I used to have like a blog called Snob and I swear, and this is how I discovered the brand, that I was posting the Grace Loves Lace because you had a real kind of boho aesthetic at the time, very Australian kind of vibes.
I fully remember posting some of your lace dresses and it was just so cool back then.
And you haven't like, I guess, strayed too far from that brand ethos that you had when you first started.
Yeah.
I mean, my sister-in-law Holly was the most pinned bride in the world when she got married and she was wearing our Holly dress.
So I think because Holly was just everywhere, she just started this wave of beach babe brides.
And it sounds like, you know, like me when I launched The Bridal Journey, I, you know, how long ago was that? Probably about six years ago to seven years ago.
I launched it because at the time I couldn't find any cool kind of bride media spaces.
It was all very traditional.
A lot of the media coming out at the time was like American-based media.
wedding kind of publication.
So it sounds like you kind of really broke the mold at the time.
And I reckon at the time around 17 years ago when you first launched Grace Loves Lace, what was that?
When did Instagram come out? I think it was like, oh, when was that? Yeah, it would have been a similar
time.
Eventually got it and, you know, Instagram, along with all social media, has been fantastic.
really important for the business and is really driving the influence of brides these days.
Yeah.
And I think I was saying this to you earlier because we did a bit of a tour of the head office in Burley Heads today.
And I was telling you earlier, I used to have like a blog called Snob and I swear, and this is how I discovered the brand, that I was posting the Grace Loves Lace because you had a real kind of boho aesthetic at the time, very Australian kind of vibes.
I fully remember posting some of your lace dresses and it was just so cool back then.
And you haven't like, I guess, strayed too far from that brand ethos that you had when you first started.
Yeah.
I mean, my sister-in-law Holly was the most pinned bride in the world when she got married and she was wearing our Holly dress.
So I think because Holly was just everywhere, she just started this wave of beach babe brides.
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