The Psychology of Influence Every Business Owner Should Know l Dale Carnegie's Timeless Principals

How To Win Friends and Influence People by Dale Carnegie What separates entrepreneurs who constantly create new opportunities from those who struggle to gain traction? More often than not, it isn't talent, intelligence, or even marketing, it's influence. In this video, I break down the timeless principles from Dale Carnegie's classic book, How to Win Friends and Influence People, and show you how I've applied them over the past 30 years of coaching entrepreneurs, executives, sales professionals, and business owners. This isn't a book summary, it's a practical look at how these principles create trust, strengthen relationships, and open doors that money alone can't buy. In this video, you'll learn: \- Why genuine curiosity is one of the most powerful influence skills in     business \- How to build stronger relationships with entrepreneurs, executives, and decision-makers \- Why asking better questions creates better business opportunities \- The leadership principle that helps people reach their full potential \- How great listeners uncover opportunities everyone else misses \- Why trust—not talent—is the foundation of long-term business success \- How strategic partnerships are built through influence, not persuasion Throughout my career, I've found that the biggest breakthroughs didn't come from being the smartest person in the room. They came from learning how to build authentic relationships, create value for others, and consistently earn trust. These are the same principles Dale Carnegie taught nearly a century ago, and they're just as relevant in today's business world. Chapters: 00:00 - Why Dale Carnegie's Principles Still Matter 01:19 - #1: Become Genuinely Interested 02:50 - #2: Talk in Terms of Their Interests 03:59 - #-3: Make People Feel Important 04:55 - #4: Become a Great Listener 05:55 - #5: Build Belief Instead of Criticism 06:39 - #6: Give People a Reputation 07:33 - #7: Why Influence Creates Opportunity 08:36 - Relationships Are Your Greatest Asset 09:38 - Final Thoughts \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\__ Get connected with Coach Burt: Instagram - https://www.instagram.com/michealburt TikTok - https://www.tiktok.com/@therealcoachburt Facebook - https://www.facebook.com/CoachMichealBurt LinkedIn - https://www.linkedin.com/in/michealburt