The LPGA Has a Massive Opportunity... But Can They Pull It Off?

The LPGA is having a moment — but can it turn momentum into something lasting? At the Chevron Championship, Jimmy Roberts sits down with Craig Kessler to discuss one of the most pivotal moments in the history of women’s golf. With rising viewership, increased investment, and growing global attention on women’s sports, the LPGA finds itself at a crossroads — and a massive opportunity. Kessler, in his first full season as commissioner, lays out a bold vision for the future: building stars, growing fan engagement, improving the product, and capitalizing on what he calls a...