The Backstory on Marketing and AI
Aug 20, 2026 · 43 min · 15 segments
AI is giving direct mail a new role in data-driven performance marketing. In this episode, we explore how AI and Marketing can use massive campaign datasets to improve decisions before marketers spend…
Brad KuglerGuest
Guy PowellHost
Listen, I believe this AI revolution will dwarf the internet explosion of the late 1990s and early 2000s.

This will make the internet shift look like a Sunday change in weather, okay? And I think people fall into three categories with regard to this.

They either get it in terms of the order of magnitude of the change coming, and they prepare and change the outlook on their business and life and everything.

Then the middle group, which is the largest, which is the casual user who uses chat, maybe updates some spreadsheets with it and asks it questions that it needs an answer to.

They either think it's a fad or they're rejecting the usage or the proliferation of it.

I think the safest place to be is at the front end where you anticipate the groundbreaking change of technology that's coming towards us.

It's kind of like the replacement for the old search engines, but that's just scratching the surface.

I can go on and on all day about this, but, you know, medical, legal, marketing, anything that requires huge and quick ingestion of data to come out with a very relevant and secular response.

And for the knowledge workers, so just those industries you're talking about, marketing, medical and legal, and I'm sure there's others, but the ability to get to an answer At least at a first stage within seconds, as opposed to hours thumbing through books and breathing in the dust and whatever.

I mean, it's hard to believe that when I was growing up, you'd have to go to a library and spend an hour going through the cards to find a book, get it on the shelf, read the book or whatever, and then try and get one.

Listen, I believe this AI revolution will dwarf the internet explosion of the late 1990s and early 2000s.

This will make the internet shift look like a Sunday change in weather, okay? And I think people fall into three categories with regard to this.

They either get it in terms of the order of magnitude of the change coming, and they prepare and change the outlook on their business and life and everything.

Then the middle group, which is the largest, which is the casual user who uses chat, maybe updates some spreadsheets with it and asks it questions that it needs an answer to.

They either think it's a fad or they're rejecting the usage or the proliferation of it.

I think the safest place to be is at the front end where you anticipate the groundbreaking change of technology that's coming towards us.

It's kind of like the replacement for the old search engines, but that's just scratching the surface.

I can go on and on all day about this, but, you know, medical, legal, marketing, anything that requires huge and quick ingestion of data to come out with a very relevant and secular response.

And for the knowledge workers, so just those industries you're talking about, marketing, medical and legal, and I'm sure there's others, but the ability to get to an answer At least at a first stage within seconds, as opposed to hours thumbing through books and breathing in the dust and whatever.

I mean, it's hard to believe that when I was growing up, you'd have to go to a library and spend an hour going through the cards to find a book, get it on the shelf, read the book or whatever, and then try and get one.
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