#246: How to Build a B2B Community of 100k Members From Scratch

In this video, I sit down with Jared Robin, the founder of revgenius, to unpack how he built a 100,000-plus member community by staying obsessively close to his market and betting on relationships over platforms. We cover: His messy road from FedEx sales rep to running a fashion magazine to launching revgenius during Covid, plus why he thinks audiences are now table stakes for real power. If you are trying to build a community, grow an audience, or run go-to-market the human way instead of blasting spam-filled outbound, this one's for you. Tune in and learn: How giving away real value at scale, doing things a little differently, and treating market feedback as a live loop can quietly compound into something way bigger than a transaction. \----------------------------------------------------- 🔗 Links + CTAs \----------------------------------------------------- 🎓 Join our Demand Generation Program: https://theb2bplaybook.com/demand-generation-course 🧠 Learn how to drive revenue across your organisation with CRO School: https://theb2bplaybook.com/cro-school 💼 Need help running your own LinkedIn Thought Leadership Ads? https://theb2bplaybook.com/linkedin-ads-agency \----------------------------------------------------- SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybook SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter GET the latest CONTENT: https://theb2bplaybook.com/ \----------------------------------------------------- Follow Jared on LinkedIn: https://www.linkedin.com/in/jaredrobin \----------------------------------------------------- CHAPTERS: 00:00 Intro 00:42 Welcome and guest introduction 02:29 From FedEx to fashion: Jared's early career 03:56 Building the fashion magazine on zero budget 09:49 Losing his job in Covid and starting on LinkedIn 11:05 The DM group that became revgenius 13:22 Direct market feedback and building relationships 15:32 Relationship selling lessons from FedEx 19:14 Long-term horizons vs short-term sales metrics 22:01 How the market misread Predictable Revenue 24:43 Ad break: B2B demand generation agency 25:20 New reps, SDR roles, and lost resilience 29:36 First principles and closed circuit selling 31:16 Bringing fundamentals back to revgenius 34:33 The goal: community media over another Pavilion 38:19 Ad break: B2B incubator course 39:31 Why Jared became a marketer 43:56 One-to-one marketing and the dream list play 46:13 Live market reports and the new media project 49:49 Closing thoughts on people-driven business 51:12 Wrap-up and outro