Aug 23, 2026 · 17 min · 12 segments
In this video, I hit the floor at the Generate B2B conference grabbing quick hot takes from LinkedIn, SEO, CRM and ABM folks on what's actually worth the money, then Kevin and I break down the…
Dave WeinbergerGuestMichaelGuestRubinaGuest
Michelle J. RaymondGuestGarethGuestCaitlin RyanGuestMercedesGuestAtiGuestWell, I think it's a bit nerdy of me, but I actually quite enjoy the ops, the mark ops, rev ops.
They're maybe not as sexy-
... to talk about on a podcast or a video, let's say.
But when you've got people trapped in a room at a conference, you can bore them.
I'm just kidding.
Um, yeah, that was really interesting because it's not a topic that gets a lot of coverage, and I think that's kind of really important because it's sort of the necessary conduit to make a lot of what we do in marketing happen and, and the sales happen.
Uh, and it's often sort of just like the annoying red tape that you kinda have to cross.
But they really are the function that I think, uh, enables a lot of what we can do and what we can report on and give value to.
You know, we often talk about, you know, justifying our value as marketers-
... and being able to get the budgeting-
... for it.
Well, actually, rev ops and mark ops are probably the ones that can give us the data to support the business case to get the budget.
Um, so that was a really good session I think.
We might need to just figure out a sexier way to talk about it [laughs]-
...
in a, in a thumbnail or something, you know? Yeah [laughs].
Well, I think it's a bit nerdy of me, but I actually quite enjoy the ops, the mark ops, rev ops.
They're maybe not as sexy-
... to talk about on a podcast or a video, let's say.
But when you've got people trapped in a room at a conference, you can bore them.
I'm just kidding.
Um, yeah, that was really interesting because it's not a topic that gets a lot of coverage, and I think that's kind of really important because it's sort of the necessary conduit to make a lot of what we do in marketing happen and, and the sales happen.
Uh, and it's often sort of just like the annoying red tape that you kinda have to cross.
But they really are the function that I think, uh, enables a lot of what we can do and what we can report on and give value to.
You know, we often talk about, you know, justifying our value as marketers-
... and being able to get the budgeting-
... for it.
Well, actually, rev ops and mark ops are probably the ones that can give us the data to support the business case to get the budget.
Um, so that was a really good session I think.
We might need to just figure out a sexier way to talk about it [laughs]-
...
in a, in a thumbnail or something, you know? Yeah [laughs].
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