#236: SEO & AEO Strategy to Drive Pipeline in 90 Days - Sam Dunning

In this video, Sam from Breaking B2B and I get into what B2B SEO and AI search actually look like in 2026, and how you can pull pipeline in just 90 days without overcomplicating the whole thing. We cover: → Why doing SEO and AI search alone makes life way harder, especially for higher ticket B2B → How buyers now search inside LLMs with their exact persona, problem, company size and budget → Why positioning and controlling your own narrative matters more now than it ever did → The page structures that get snapped up by AI search, like TLDRs, why trust us sections and tables → Backlinks, brand mentions and value exchanges, plus what listicle placements actually cost If you are a B2B marketer or founder who's tired of panicking about AI search and wants a clear, no nonsense way to show up in ChatGPT, Claude and Google when buyers are ready to buy. Tune in and learn: → Why your own website should be your foundation before chasing backlinks and PR → How to nail every way someone searches for your offer when they're in the buying window → Why hiding your pricing lets Reddit tell your story for you, and what to do instead → How to land top listicle placements through value exchanges, not just pay to play → What entry level versus aggressive SEO campaigns look like, and where humans still beat AI \----------------------------------------------------- 🔗 Links + CTAs \----------------------------------------------------- 🎓 Join our Demand Generation Program: https://theb2bplaybook.com/demand-generation-course 🧠 Learn how to drive revenue across your organisation with CRO School: https://theb2bplaybook.com/cro-school 💼 Need help running your own LinkedIn Thought Leadership Ads? https://theb2bplaybook.com/linkedin-ads-agency \----------------------------------------------------- SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybook SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter GET the latest CONTENT: https://theb2bplaybook.com/ \----------------------------------------------------- Timestamps: 00:00 Why You Shouldn't Do SEO and AI Search Alone 02:00 Welcome Back to The B2B Playbook 02:54 What Sam Had to Revise About SEO 05:05 SEO vs GEO vs AIO: What Do We Call It Now? 05:49 How Buyers Search Inside LLMs 08:33 Why Positioning and Controlling Your Narrative Matters 10:18 Nailing Money Keywords and Search Intent 13:30 Building Pages AI Will Actually Pull From 21:00 Backlinks, Brand Mentions and Value Exchanges 24:28 What a Listicle Placement Costs 39:00 Mining Sales Calls for Bottom of Funnel Keywords 43:06 SEO Tiers: Entry Level vs Aggressive 44:32 Human Content vs AI and Keeping a Human in the Loop S08 E236 - The B2B Playbook #b2b #b2bmarketing #b2bseo #aisearch #seoforsaas #b2bsaas #demandgeneration #gotomarket #geo #digitalmarketing