290 No One Bought at $1,000. So I Raised the Price

Send us Fan Mail Grow your course revenue up to 30% in 7 days - no paid ads, no sales calls 📈https://datadrivenmarketing.co/roadmap Azhelle Wade spent years inside the toy industry, earning three patents, managing six brands at Toys R Us, and eventually reaching VP level. Then she walked away and started teaching complete strangers how to do what she used to do for a living. Dominik sat down with Azhelle, known as The Toy Coach, to talk about how she built her audience from 20 podcast downloads per episode, how a chance meeting at an industry networking event sparked the whole thing, and what actually happened when TV appearances on NBC sent a flood of leads her way with no real funnel to catch them. They get into the real business decisions too. How she used AI to role-play as her own ideal customer and audit her sales page, discovering she was trying to speak to too many different people at once. How she restructured Toy Creators Academy from a cohort model into a self-study program with a separate one-on-one offer. And how raising her price 2.5x turned around a period where she could not understand why nobody was buying. There is also a student story in here that genuinely stopped me when I heard it. One of Azhelle's students, Samantha, came close to quitting after her factory fell through. Azhelle talked her back in. Samantha ended up on Dragon's Den and disclosed $465,000 in revenue last year, then told Azhelle the number was already higher. It is a good one. I think you will enjoy it. Check out Azhelle's work: 🌐 https://www.thetoycoach.com/ 📸 https://www.instagram.com/thetoycoach ▶️ https://www.youtube.com/thetoycoach