Jun 22, 2026 · 54 min · 14 segments
**Brad Ploch** is the host of the Scalability School podcast and performance marketer and agency leader. Follow and connect with him on X at https://x.com/brad\_ploch and…
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Brad PlochGuestThat's not exactly true, but I have been confused for a long time about how best mechanically, at the media buying level, to test landing pages in Meta.
And I'm gonna talk today to somebody who does know something about this and has a strong opinion about what to do, how to test landing pages in a way that makes sense, a way that gets you the information you need, because there is real value in building and testing landing pages for your approach to your Meta Ads account, and probably really to all of your media spend.
And so we're just gonna siphon all the knowledge today from the brain of Brad Plotch, longtime agency leader, has been working on all kinds of stuff in the agency space and in media buying and, and Meta Ads and e-commerce for a long time.
Uh, but, and, but you may know him right now most as, as one of the hosts of Scalability School.
Let's get into it and talk about what is the actual best way to test landing pages on your ad spend.
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That's not exactly true, but I have been confused for a long time about how best mechanically, at the media buying level, to test landing pages in Meta.
And I'm gonna talk today to somebody who does know something about this and has a strong opinion about what to do, how to test landing pages in a way that makes sense, a way that gets you the information you need, because there is real value in building and testing landing pages for your approach to your Meta Ads account, and probably really to all of your media spend.
And so we're just gonna siphon all the knowledge today from the brain of Brad Plotch, longtime agency leader, has been working on all kinds of stuff in the agency space and in media buying and, and Meta Ads and e-commerce for a long time.
Uh, but, and, but you may know him right now most as, as one of the hosts of Scalability School.
Let's get into it and talk about what is the actual best way to test landing pages on your ad spend.