60% ROI, 40% Brand: How 8-Figure Brands Budget Influencer Spend

Lauren Bonfig is the SVP of marketing at Little Words Project and AJF Growth client, and I have been itching to get her on the podcast for a really long time because this is a really cool brand that is on a mission to spread kindness in the world through beaded bracelets.

Attentive viewers of this show may have seen that I've had hanging from my mic recently this little, uh, this little bracelet that says ripping on it.

This is a gift from Lauren, because like all media buyers, I regularly refer to ads, quote unquote, "ripping," and she heard me say it a lot of times and sent me a, a Little Words Project bracelet, uh, that said ripping on it, and this is the heart of what Little Words Project does.

They send kindness and encouragement and the, the occasional joke to customers.

Uh, and people absolutely love this brand.

They have multiple stores, Little Words Project standalone stores.

They are omni-channel.

They are in mass retail.

They are D2C.

They are on Amazon.

They are doing awesome things all over the place and building a great brand, and a lot of the credit for that in terms of the growth and leadership of the marketing approach of this brand goes to Lauren.

She is one of the sharpest marketers I have talked to in a long time.

They are doing really cool stuff, and I wanna talk to you about how you build a great brand that deeply emotionally resonates on this show by getting Lauren to really be the one to tell you about that 'cause she's the one doing a great job of it at Little Words Project.

Let me not delay it anymore.

Let's get into it, how to build a really truly emotionally resonant brand with Lauren Bonfig from Little Words Project.