How to get unlimited funding to build your business in 30 days ~ Alex Hormozi

capital of their own, they think I'm going to have to take two or three years before my business is breakeven or positive.

And that is definitely a belief that you can have, but not necessarily one that you have to have.

Right.

And so I prefer to, you know, change the variables of the game that we're playing to try and figure out a way to make money all the time.

Right.

Because it's like, well, if I could make money the whole time, then that would make this definitely more fun and a lot less stressful.

And so the equation that I'm gonna outline for you is what I call client-financed acquisition.

This is how we grew our first, shoot, I went from zero to six locations at my brick and mortar chain in three years as a 26-year-old.

And I was able to open up each of those locations at full capacity, except for the first one, obviously, but each of the ones after that, once I learned how to do this, on day one.

So that's not normally common.

So we open up each facility at completely full capacity.

And then I did this at 33 other locations over the next few years.

After that, we transitioned to our licensing business and we use the exact same model that I'm about to show you to go from zero to two and a half million dollars a month within, I think it was like 12 or 14 months.

And that's per month, not per year.

So it went from zero to 28 million top line.

And then 12 months after that, we're at 4.4 million a month.

The second business that added that up went from zero to 1.7 million a month in four months.

The third business we started, our software business, went from zero to also 1.7, ironically, within six months.

And so this equation matters.

Profit matters if you want to be in a capitalist society because it's the only way that you're going to be able to weather the storms.

So this is the writer downer.

This is an equation, but it's a process.

All right.