Sep 30, 2026 · 17 min · 8 segments
***Summary:*** What if the biggest thing holding your agency back isn’t your market, your leads, or your team but the assumptions you’ve accepted as facts? It took me more than three years to reach…
Sean LangHost
And there were a lot of assumptions being made because I was talking about how this is how I would hit a million dollars if I were to do it again.
This is assumption number one, because if you've never gotten anywhere near a million dollars, it feels big.
Another assumption is that in order to hit a million dollars, you need a massive amount of leads.
I was making the argument that you don't necessarily need to have a ton of clients.
And then so the assumption that was being made in response to that was, well, clients would never pay that much.
Now, the interesting part about these comments I was getting is that they're not necessarily incorrect, but it's that these people that are leaving these comments are actually taking their current business model and simply imagining multiplying it or more of it in order to get to a million dollars.
One thing that I really want you to think about is that a million-dollar agency looks incredibly difficult if you assume that you have to build it using the exact same clients you have now, exact same client types, the same pricing, the same scope, and the same structure that you have today.
For every single level, you need to make optimizations and changes and trade-offs and say no to more things in order to get to that goal.
A big point that I really want to make here is that your experience up until now is not the entire market.
Just because you've never spoken to someone willing to pay you $10,000 a month doesn't mean they don't exist.
And there were a lot of assumptions being made because I was talking about how this is how I would hit a million dollars if I were to do it again.
This is assumption number one, because if you've never gotten anywhere near a million dollars, it feels big.
Another assumption is that in order to hit a million dollars, you need a massive amount of leads.
I was making the argument that you don't necessarily need to have a ton of clients.
And then so the assumption that was being made in response to that was, well, clients would never pay that much.
Now, the interesting part about these comments I was getting is that they're not necessarily incorrect, but it's that these people that are leaving these comments are actually taking their current business model and simply imagining multiplying it or more of it in order to get to a million dollars.
One thing that I really want you to think about is that a million-dollar agency looks incredibly difficult if you assume that you have to build it using the exact same clients you have now, exact same client types, the same pricing, the same scope, and the same structure that you have today.
For every single level, you need to make optimizations and changes and trade-offs and say no to more things in order to get to that goal.
A big point that I really want to make here is that your experience up until now is not the entire market.
Just because you've never spoken to someone willing to pay you $10,000 a month doesn't mean they don't exist.
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