Case Study | Tony Frezza's 8-Week Shift: $40K Collected In A/R, 300 Clients Dropped, And A Life Reclaimed

I think it's the fear.

When we first start our practices, of course, we started ground zero and every dollar in the door matters.

And I think we're afraid that, although I think I'm worth a dollar, let me just give this away for 50 cents because 50 cents is better than nothing.

But in the end, that just kills you in the long run.

And I think a lot of times we're just afraid to charge what we know we should charge because we're afraid that next dollar won't come in.

Mm hmm.

Yeah, I think that's totally true.

I think it's like, well, I got bills to pay.

I don't want to go get a job.

So I might as well just take the 50 cents, even though I know I deserve the dollar.

And then once you take it,

you sell yourself.

Yes.

Because then you can't you can't get out of it.

You can't charge that dollar next time

because

you're afraid to again.

It just continues.

Yeah.

Well, until you meet me, but yeah.

Correct.

Yes.

But look how long it took me to meet you.

I know.

How many years was that? How many years did that 50 cent? I've been doing this for