Oct 6, 2026 · 11 min · 7 segments
What if the traditional hour-long podcast format is actually making it harder for new listeners to discover you—and harder for you to grow your business? When you're starting from zero, asking a…
Anthony OnwurahHostLook, for you listening right now, I have something that we need to share, and I'm just not gonna mince my words because the sooner you, you know, the better, especially if you're on the fence and, and planning to start a podcast.
60-minute episodes, you know, the traditional hour-long, the usually an interview, that kind of thing, the stereotypical idea of a podcast episode, it is failing at growing businesses.
The easiest way to explain it is imagine if you got a message from someone online.
Let, let's say you're in the, the dating scene in your city, and you get a message on social media, and someone follows you on social media.
You can see they're, you know, they're in your city, but you didn't know them before.
You accept the follow request, and they send you a message and say, "Hey, been checking you out.
Uh, who the hell is this person and why are they inviting me out on a week away to Paris? Like, I like the gesture, but I'm gonna pass.
Even if they look like they could be your dream partner, you're just not gonna do that, right? Because it's so much of an ask for someone that you don't know at all yet, so therefore the risk is so high.
That same ridiculously big ask of the week away with a stranger is pretty much what's happening when business owners are starting podcasts from zero, so with no existing audience, and expect new listeners, i.e. total strangers, to give them an hour of their time when they don't know the business owner yet.
Look, for you listening right now, I have something that we need to share, and I'm just not gonna mince my words because the sooner you, you know, the better, especially if you're on the fence and, and planning to start a podcast.
60-minute episodes, you know, the traditional hour-long, the usually an interview, that kind of thing, the stereotypical idea of a podcast episode, it is failing at growing businesses.
The easiest way to explain it is imagine if you got a message from someone online.
Let, let's say you're in the, the dating scene in your city, and you get a message on social media, and someone follows you on social media.
You can see they're, you know, they're in your city, but you didn't know them before.
You accept the follow request, and they send you a message and say, "Hey, been checking you out.
Uh, who the hell is this person and why are they inviting me out on a week away to Paris? Like, I like the gesture, but I'm gonna pass.
Even if they look like they could be your dream partner, you're just not gonna do that, right? Because it's so much of an ask for someone that you don't know at all yet, so therefore the risk is so high.
That same ridiculously big ask of the week away with a stranger is pretty much what's happening when business owners are starting podcasts from zero, so with no existing audience, and expect new listeners, i.e. total strangers, to give them an hour of their time when they don't know the business owner yet.
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