The 405 Coffee Break with O.K. Solberg
Oct 9, 2026 · 6 min · 8 segments
The Day Paper became Fashion, today O.K. zooms back to the 1966-1967 era. [Click here to view the episode transcript.](https://share.transistor.fm/s/6a10f2c3/transcript "Click here to view the…
It was one of those ideas that makes you wonder who said it first and why everyone else in the room didn't immediately tell him, hey, sit down.
The company was promoting a new paper-based material called DuraWeave, and the dress was supposed to be a novelty production.
It came in colorful printed designs, including red paisley pattern and a black and white design.
Scott probably expected people to laugh, order one, wear it for fun, and forget about it.
Within about eight months, roughly half a million paper dresses had been ordered.
It was one of those ideas that makes you wonder who said it first and why everyone else in the room didn't immediately tell him, hey, sit down.
The company was promoting a new paper-based material called DuraWeave, and the dress was supposed to be a novelty production.
It came in colorful printed designs, including red paisley pattern and a black and white design.
Scott probably expected people to laugh, order one, wear it for fun, and forget about it.
Within about eight months, roughly half a million paper dresses had been ordered.
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