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The 1% Insight

How Your B2B Tech LinkedIn Content Can Improve AI Visibility | #32

Sep 10, 2026 · 14 min · 8 segments

Like everyone else who is marketing B2B Technology brands, you are probably trying to figure out how your brand can appear more in AI LLMs. We know that B2B Buyers are doing a lot of vendor research…

Like everyone else who is marketing B2B Technology brands, you are probably trying to figure out how your brand can appear more in AI LLMs. We know that B2B Buyers are doing a lot of vendor research in these AI platforms and finding potential vendors for their shortlists based on what the LLM provides to them as a trusted solution that can solve their problem. Recent research from Meltwater is highlighting that for B2B queries, LinkedIn is quickly becoming one of the top sources for influencing AI answers. They analysed 9.5 million citations across 16 B2B categories and the findings are of interest if you are trying to improve your AI visibility. In this week's episode, I give my take on the research, look at the key takeaways and what this means for B2B Tech Marketers. Research Source & Owner: Meltwater "How LinkedIn Content Wins AI Search" This research is by Meltwater and we have no affiliation with them or this report, this is simply our opinions on the findings* B2B Marketing, B2B Technology, Content Marketing, B2B Content Marketing, B2B Tech Marketing, Trend 7 Media, B2B Content

Like everyone else who is marketing B2B Technology brands, you are probably trying to figure out how your brand can appear more in AI LLMs. We know that B2B Buyers are doing a lot of vendor research…

Speakers: Jack ReganHost

Show signals: SuitabilitySafeBiasNot politicalAudience≈310 followers

Spotify Apple Podcasts YouTube Amazon Music Website

Top entities: LinkedIn×55 Large language model×24 Artificial intelligence×6 YouTube×7 Business-to-business

About the Meltwater Report1:06 – 2:50

1:06

So their company, this is their report.

1:08

We have nothing to do with it, but I just thought it was interesting.

1:12

They did a report on LinkedIn citations and how LinkedIn is becoming a really core platform for how LLMs distribute information and what they take as fact.

1:22

So that's obviously a very important thing.

1:25

strategy and tactic to look at in your AI kind of visibility AO strategy.

1:31

So as I mentioned, this is a report that was recently published by Meltwater in collaboration with LinkedIn, and they were using the Meltwater GenAI lens.

1:41

So that's the opposite product they have.

1:44

And essentially what they did was they did an analysis of 9.5 million AI citations and it reveals LinkedIn's growing influence when it comes to being referenced within AI LLMs and how the LLMs essentially are trusting and utilizing LinkedIn content to give back answers.

2:01

So that's obviously a key part of what we're talking about today.

2:04

It's relevant within the content that we do for B2B tech brands.

2:08

So the models tracked, so a bit of background on the report.

2:13

And I'm just reading this report today, as I mentioned, by Meltwater, How LinkedIn Content Wins AI Search.

2:20

And maybe in the next episode, I'll run through how we can actually take these learnings from the research that they have done and apply it into your content.

2:29

So the models they tracked was Copilot, Google AI Mode, Google AI Overviews, Cloud, Sonnet 4, ChatGPT-5, and Gemini 2.5 Pro.

2:39

And within this research of 9.5 million citations within these models, they ran it across 16 B2B categories.

2:47

So I think that's really applicable in terms of what we're speaking about today.

LinkedInSoftware ApplicationSocial networking service
98%55 mentions
Large language modelEntity
93%24 mentions
Artificial intelligenceEntityProfessional field
88%6 mentions
YouTubeWebsiteVideo sharing company
83%7 mentions
Business-to-businessEntity
78%1 mention
Google AICompanyArtificial intelligence company
73%1 mention
ClaudeSoftware ApplicationSoftware
68%2 mentions
ChatGPTSoftware ApplicationSoftware
63%3 mentions
GeminiEntity
57%1 mention
Microsoft CopilotSoftware ApplicationSoftware
53%2 mentions
G2CompanyCompany
45%1 mention
RedditSoftware ApplicationWebsite
45%1 mention
CapterraCompanyWebsite
38%1 mention
SpotifyCompanyCompany
33%2 mentions
human resourcesEntity
28%2 mentions
AppleCompanyTechnology company
23%1 mention
GoogleCompanyTechnology corporation
18%2 mentions
AI OverviewsSoftware Application
13%1 mention
Apple PodcastsSoftware Application
8%1 mention
chief marketing officerEntityBoard member title
3%1 mention

LinkedInBusiness > Marketing > B2B Marketing > Content Strategy
Content DistributionTechnology > Artificial Intelligence > AI Models > LLMs
LinkedIn StrategyBusiness > Marketing > Social Media Marketing
Personal BrandingBusiness > Marketing > Social Media Marketing > LinkedIn Strategy
Citation AnalysisTechnology > Data Science > AI Research
LinkedIn InfluenceTechnology > Data Science > AI Research > Citation Analysis
Content VisibilityBusiness > Marketing > Content Creation
AI ToolsBusiness > Marketing > Content Creation > Content Visibility
MarketingBusiness
Social Media MarketingBusiness > Marketing
AI ModelsTechnology > Artificial Intelligence
LLMsTechnology > Artificial Intelligence > AI Models
Content CreationBusiness > Marketing
B2B MarketingBusiness > Marketing
Content StrategyBusiness > Marketing > B2B Marketing
AI ResearchTechnology > Data Science
Technology
Business
Artificial IntelligenceTechnology
Data ScienceTechnology

About the Meltwater Report1:06 – 2:50

1:06

So their company, this is their report.

1:08

We have nothing to do with it, but I just thought it was interesting.

1:12

They did a report on LinkedIn citations and how LinkedIn is becoming a really core platform for how LLMs distribute information and what they take as fact.

1:22

So that's obviously a very important thing.

1:25

strategy and tactic to look at in your AI kind of visibility AO strategy.

1:31

So as I mentioned, this is a report that was recently published by Meltwater in collaboration with LinkedIn, and they were using the Meltwater GenAI lens.

1:41

So that's the opposite product they have.

1:44

And essentially what they did was they did an analysis of 9.5 million AI citations and it reveals LinkedIn's growing influence when it comes to being referenced within AI LLMs and how the LLMs essentially are trusting and utilizing LinkedIn content to give back answers.

2:01

So that's obviously a key part of what we're talking about today.

2:04

It's relevant within the content that we do for B2B tech brands.

2:08

So the models tracked, so a bit of background on the report.

2:13

And I'm just reading this report today, as I mentioned, by Meltwater, How LinkedIn Content Wins AI Search.

2:20

And maybe in the next episode, I'll run through how we can actually take these learnings from the research that they have done and apply it into your content.

2:29

So the models they tracked was Copilot, Google AI Mode, Google AI Overviews, Cloud, Sonnet 4, ChatGPT-5, and Gemini 2.5 Pro.

2:39

And within this research of 9.5 million citations within these models, they ran it across 16 B2B categories.

2:47

So I think that's really applicable in terms of what we're speaking about today.

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