Jul 16, 2026 · 19 min · 9 segments
Every rancher has heard the pitch before. Something new hits the market promising better weaning weights, better conception rates, less sickness in the calves... and half the time it turns out to be…
Trevor GreenfieldHostTwainHostSo how did this tub come to be? To understand where this tub came from, we gotta go all the way back to 2002.
The year was 2002.
The Winter Olympics were in Salt Lake City, Kenny Chesney released The Good Stuff, and Trevor Greenfield started selling vet supplies out of a tiny one-car garage in Vesta, Minnesota.
He didn't feel like a business founder.
He felt like a frustrated man selling Me Too products.
It's vanilla flavor.
He thought back to lessons on digestion in high school and asked himself, how could I help impact cattle digestion in ranching? With no answers, he reached out to a long-time cattle nutritionist who sat down and taught him, one-on-one, how to feed rumen microbes.
By feeding rumen microbes, you squeeze more out of every mouthful.
Makes sense, right? In 2006, RealMax was born with a single digestion ingredient.
Fast forward, the digestion technology pack has gone from 1 to 5 to 10 to 15, and now more than 20 components.
helping ranchers save 15 to 30% on hay or forage, which is why they say it pays for itself.
So how did this tub come to be? To understand where this tub came from, we gotta go all the way back to 2002.
The year was 2002.
The Winter Olympics were in Salt Lake City, Kenny Chesney released The Good Stuff, and Trevor Greenfield started selling vet supplies out of a tiny one-car garage in Vesta, Minnesota.
He didn't feel like a business founder.
He felt like a frustrated man selling Me Too products.
It's vanilla flavor.
He thought back to lessons on digestion in high school and asked himself, how could I help impact cattle digestion in ranching? With no answers, he reached out to a long-time cattle nutritionist who sat down and taught him, one-on-one, how to feed rumen microbes.
By feeding rumen microbes, you squeeze more out of every mouthful.
Makes sense, right? In 2006, RealMax was born with a single digestion ingredient.
Fast forward, the digestion technology pack has gone from 1 to 5 to 10 to 15, and now more than 20 components.
helping ranchers save 15 to 30% on hay or forage, which is why they say it pays for itself.
The rest of this transcript — segmented and speaker-labeled, so you land on the exact moment something was said
Search every transcript — by keyword, by phrase, or by meaning, across every show Radar indexes
Trends — what is surging across podcasts, measured against its own baseline
Alerts — when a name you follow appears in a newly indexed episode
No account is needed to search Radar.
