Aug 14, 2026 · 9 min · 5 segments
Anita called us out on price. Someone else said we ghosted them after a problem. Today we're not dodging either one. This week on That Ranching Podcast, we're back answering the naysayers straight…
Trevor GreenfieldHostTeam Member Presenting QuestionsGuestSo another really common question that we get is around price.
So I see one day Anita said, "It's worth the same as other companies, $225 and a bit more, not $600."
Yeah, that's correct.
Geez, giving me all the tough ones here today.
[laughs] No.
When I go to the local Ford dealership and I need to buy a pickup for a, a new hire, let's say a new sales guy, you know what my first question is? And it's stupid, but it is.
It's like, "How much is that one over there? And what about that one?" And the, the Ford salesman, who I know quite well, he looks at me and he says, "Well, [laughs] first of all, I mean, I can give you the prices, but what are you trying to get done? Because that one will do X and Y, and that one will do 10 times that." The common denominator is price, so they're like, they start comparing price versus price, which is very fair.
What I would like to educate folks on is it's more about what you're trying to get done, and then looking at your cost per head per day.
With Riomax, you have a very concentrated product that they don't need to eat very much a day, one-eighth to one-third of a pound.
And so the cost per head per day is usually the same or less than the El Cheapo tubs.
And so we just wanna educate folks, what are you trying to get done? Like, what's the result of this product? And then what is the cost per day? But that's probably...
No, I, I was actually...
The cost per head per day was the first thing where my head goes is upfront cost is one thing.
What does it actually cost you? You know, Riomax is a, a lot con- more concentrated, so when you say cost per head per day, cows are gonna eat less of the tub.
So a $235 tub, if they eat four of them to one Riomax tub, you know, you're spending just about $1,000 in the same time you're spending 635 if you're up in Canada, or, you know, f- 495 here in the US.
What I would say further to that, like you said, Trevor, is the results.
So okay, so we, we look at it, and there, there's definitely times when we're by far cheaper on a per head per day basis, so it's an absolute no-brainer to switch to Riomax.
Then there's times when we might be, even on a cost per head per day, we might be double the cost of your loose mineral program, in which case we need to say, "All right, if we're gonna do Riomax and it's gonna cost me double, I'm gonna be investing, you know, maybe it's $50 a head or whatever that cost is over this time period.
So another really common question that we get is around price.
So I see one day Anita said, "It's worth the same as other companies, $225 and a bit more, not $600."
Yeah, that's correct.
Geez, giving me all the tough ones here today.
[laughs] No.
When I go to the local Ford dealership and I need to buy a pickup for a, a new hire, let's say a new sales guy, you know what my first question is? And it's stupid, but it is.
It's like, "How much is that one over there? And what about that one?" And the, the Ford salesman, who I know quite well, he looks at me and he says, "Well, [laughs] first of all, I mean, I can give you the prices, but what are you trying to get done? Because that one will do X and Y, and that one will do 10 times that." The common denominator is price, so they're like, they start comparing price versus price, which is very fair.
What I would like to educate folks on is it's more about what you're trying to get done, and then looking at your cost per head per day.
With Riomax, you have a very concentrated product that they don't need to eat very much a day, one-eighth to one-third of a pound.
And so the cost per head per day is usually the same or less than the El Cheapo tubs.
And so we just wanna educate folks, what are you trying to get done? Like, what's the result of this product? And then what is the cost per day? But that's probably...
No, I, I was actually...
The cost per head per day was the first thing where my head goes is upfront cost is one thing.
What does it actually cost you? You know, Riomax is a, a lot con- more concentrated, so when you say cost per head per day, cows are gonna eat less of the tub.
So a $235 tub, if they eat four of them to one Riomax tub, you know, you're spending just about $1,000 in the same time you're spending 635 if you're up in Canada, or, you know, f- 495 here in the US.
What I would say further to that, like you said, Trevor, is the results.
So okay, so we, we look at it, and there, there's definitely times when we're by far cheaper on a per head per day basis, so it's an absolute no-brainer to switch to Riomax.
Then there's times when we might be, even on a cost per head per day, we might be double the cost of your loose mineral program, in which case we need to say, "All right, if we're gonna do Riomax and it's gonna cost me double, I'm gonna be investing, you know, maybe it's $50 a head or whatever that cost is over this time period.
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