No pitch deck. No cold calls. Just relationships - Lauren Tauben

Most agency origin stories follow a pattern. Business plan. Market research. Pitch deck. Network aggressively. Land first client. Scale. **Lauren Tauben's** story doesn't follow that pattern at all. Her path into marketing started with a design course at **London Metropolitan** in the late 90s - the old school way of working, when courses taught you photography, architecture, managing design all at once. Work experience at **MK Saatchi** came through knowing people. Good relationships, early on, opened doors that cold pitching never would. Then came the moment that changed everything. **Lauren** was working at **BD**, a creative agency, on the **Nintendo** account. This wasn't just any account - it was the era of the Nintendo DS, the Wii launch, the cultural phenomenon of motion-controlled gaming reaching families who'd never thought of themselves as gamers. The work was exciting. The brand was iconic. The energy was palpable. But there was one moment that crystallized something deeper about what marketing actually is. **BD** decided to launch Wii Sports Resort at the NEC in Birmingham. Not a traditional product launch. A living experience. They transformed the entire arena into a real-life version of the game. Two thousand Nintendo employees attended. Ant and Dec hosted. Every single element of the game - the bowling, the boxing, the tennis - came to life. **Lauren** ran around that event and felt something she'd never felt before. Not excitement. Not just adrenaline. A clarity. "I'm just where I need to be," she thought. "I want this feeling for the rest of my life." That feeling - that sense of purpose, of connection, of creating something that made people feel something - became the north star for everything that came next. **About Supo:** **Supo** provides people-first intelligence software for professional services firms, helping businesses maximize profit and motivate their people through powerful, AI-enabled business intelligence dashboards. By connecting over 500+ platforms and providing real-time data analysis, **Supo** helps firms make better data-driven decisions about their profit, projects, and people. **For more information about Supo:** ⁠www.supo.co.uk **About Lauren Tauben, Agent 42:** **Lauren Tauben** is founder and CEO of **Agent 42**, a London-based social, performance and PR agency that uses data to create impactful storytelling. Her career spans **MK Saatchi**, **BD** (where she led the iconic **Nintendo** account and the legendary Wii Sports Resort launch), and **PlayStation** at another agency, before founding **Agent 42** on the philosophy that marketing should be relationship-led and human-first. Under her leadership, **Agent 42** has grown entirely through relationships and word of mouth - no cold calling, no pitch decks, just trust. The agency was acquired by **Atoms and Space** in 2024, and **Lauren** remains CEO, continuing to build **Agent 42** across EMEA and the US while maintaining the relationship-driven culture that made it work from day one. **For more information about Agent 42:** http://www.agent42.co.uk/