Madi Maple went from hiding crop tops and nose rings inside a Mormon community to building a 7-figure confidence coaching empire — 19 sold-out retreats, 1,000+ paid clients, and 130,000 women transformed through her free content alone. And she did it by being more herself, not less.
Kim and Madi get into the real story: what it actually cost Madi to leave the Mormon church, what true confidence is built on (hint: it's not a mindset hack), and why the women who are most visibly "themselves" online are still doing the deep work of becoming more.
This one is for you if you've ever dimmed yourself down to fit in — and wondered what would happen if you just... didn't.
We cover:
• Growing up in a 90% Mormon community north of Salt Lake City and what it cost her to be herself
• Why hiding parts of yourself (even small ones) makes it impossible to build real confidence
• The layers of authenticity that exist even when you think you've already arrived
• How Madi built to 7 figures and sold out 19 retreats by refusing to morph for an audience
• Why "that bitch" is not a destination — it's an infinite devotion to becoming
• The trap of accidentally adopting someone else's philosophy when you're surrounded by online noise
• What it actually looks like to go deeper into your own authenticity as your business grows
0:00 Intro
1:15 Kim introduces Madi Maple — confidence coach, retreat host, DJ, cat mom
2:20 Why showing up with audacity is the first move toward being known
3:00 The drunk girl and a cigarette reel — why being fully yourself online is the whole strategy
4:00 The nuance: even the most confident women are still becoming
5:00 The infinite journey of "that bitch" — why you never fully arrive
6:15 What trolls miss when they don't get it
6:50 Madi's origin story — growing up in Mormon culture north of Salt Lake City
8:00 When 85-90% of your school is Mormon and being yourself isn't an option
8:45 Coffee, crop tops, and rap music — the small things that got her in trouble
9:10 "You're going to hell and never see your family again" — the real stakes of leaving
9:45 Hiding parts of herself depending on who she was around
10:00 The septum ring she had to flip up in her nose — and what that symbolizes
10:30 You cannot love yourself if you are not being yourself
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