Your Backup Worked. Your Business Still Went Down.

Send us Fan Mail Having a backup doesn’t mean your business is prepared for downtime. When ransomware hit Fairlife, Coca-Cola’s ultra-filtered dairy brand, production at all four U.S. plants stopped. The company had incident response and business continuity plans in place—but much of its production remained offline for 11 days. What kept products on store shelves wasn’t a backup. It was inventory. Most small and midsize businesses don’t have that kind of cushion. In this episode of **The Tech Multiplier**, we break down the critical d...