Oct 15, 2026 · 9 min · 9 segments
Mark Sifrit is the general manager of North America for G10X, a digital and AI solutions company that builds AI and technology solutions at scale for enterprises. Isaac Morey sat down with him on the…
That's all the side of, I guess, talking to the agents, you know, giving them the info that they need.
I'm curious if we flip that around and, you know, how we can use AI to solve problems, whether that's getting more data about your products online or analyzing data.
What are some of the best things the company should be looking at or some, some solutions that G10X offers?
Well, I think the conversations that we're hearing from retailers right now and, and probably across all industries, it's not, it's not just like, "Well, how can I use AI?" Uh, you know, AI's not something that's new to them anymore, but how, how do I make it more reliable, repeatable, and, and prove it, that it-- the value to the customer, right? So, uh, and I think that that's an important ques-- those are important questions to ask because I think the ear-early adoption of AI was about, "Well, I have to do an AI project to say that I am AI-compatible or, or ready or, or willing participant in it," but it wasn't solving a business problem, right? So, so now let's have conversations around, how do I apply AI to solve a business problem? How do I make my solutions more reliable, more resilient, adding more value? So those are really the conversations that we're having with customers is, is, is, is not just what is AI, but how do we apply it a-and improve what we're already doing, you know, in our perspective around digital solutions in the AI space, specifically about what we're building, how we're building, but it always gotta be focused on that, on solving that business problem.
That's all the side of, I guess, talking to the agents, you know, giving them the info that they need.
I'm curious if we flip that around and, you know, how we can use AI to solve problems, whether that's getting more data about your products online or analyzing data.
What are some of the best things the company should be looking at or some, some solutions that G10X offers?
Well, I think the conversations that we're hearing from retailers right now and, and probably across all industries, it's not, it's not just like, "Well, how can I use AI?" Uh, you know, AI's not something that's new to them anymore, but how, how do I make it more reliable, repeatable, and, and prove it, that it-- the value to the customer, right? So, uh, and I think that that's an important ques-- those are important questions to ask because I think the ear-early adoption of AI was about, "Well, I have to do an AI project to say that I am AI-compatible or, or ready or, or willing participant in it," but it wasn't solving a business problem, right? So, so now let's have conversations around, how do I apply AI to solve a business problem? How do I make my solutions more reliable, more resilient, adding more value? So those are really the conversations that we're having with customers is, is, is, is not just what is AI, but how do we apply it a-and improve what we're already doing, you know, in our perspective around digital solutions in the AI space, specifically about what we're building, how we're building, but it always gotta be focused on that, on solving that business problem.
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