Taking Care Of Business - 8 August 2026
Aug 15, 2026 · 13 min · 7 segments
Aug 15, 2026 · 13 min · 7 segments
Jen Donovan, you are an expert in social media and marketing because that's what your website is, but in the meantime, you no doubt have selected something more specific than that to talk about today.
Yeah, look, I was reading an article that came across my LinkedIn, actually, put out by the Commonwealth Bank, and it said that 39% of Australians are finding it harder to financially support small businesses and even though they'd like to.
And I think that kind of stabbed at my heart for all the small businesses out there that are really struggling in the current economic client.
It's not that people don't care and they have forgotten about them, but people are out there making much tougher decisions, I guess, trying to make their money stretch further, as I'm sure your listeners and ourselves know.
So I thought, What does that mean? How can we try and help them make better decisions and still support us? What does the marketing or what does the relationship look like when we are sort of up against these economic times?
Well, it's interesting.
In a book I read recently called Change, Change, Introducing the Art of Transvagination, I can't remember the name of the author, but That particular book, there's a section in there that talks about the difference between communication and engagement.
And I think one thing that is worth thinking about is rather than telling people stuff, engage with them.
I know you're an absolute superstar in this area because I get a lot of content from you, but it doesn't just go, here's bang, stuff.
It's a conversation.
And I think that's a really important thing that small business can do better than large business.
type of thing is definitely something they could do but i guess in some ways it comes down to relationships and trust doesn't it like you know there's if there's that bond if there's that trust bond if there's that relationship between people i don't think many australians would not know someone who has a small business
Jen Donovan, you are an expert in social media and marketing because that's what your website is, but in the meantime, you no doubt have selected something more specific than that to talk about today.
Yeah, look, I was reading an article that came across my LinkedIn, actually, put out by the Commonwealth Bank, and it said that 39% of Australians are finding it harder to financially support small businesses and even though they'd like to.
And I think that kind of stabbed at my heart for all the small businesses out there that are really struggling in the current economic client.
It's not that people don't care and they have forgotten about them, but people are out there making much tougher decisions, I guess, trying to make their money stretch further, as I'm sure your listeners and ourselves know.
So I thought, What does that mean? How can we try and help them make better decisions and still support us? What does the marketing or what does the relationship look like when we are sort of up against these economic times?
Well, it's interesting.
In a book I read recently called Change, Change, Introducing the Art of Transvagination, I can't remember the name of the author, but That particular book, there's a section in there that talks about the difference between communication and engagement.
And I think one thing that is worth thinking about is rather than telling people stuff, engage with them.
I know you're an absolute superstar in this area because I get a lot of content from you, but it doesn't just go, here's bang, stuff.
It's a conversation.
And I think that's a really important thing that small business can do better than large business.
type of thing is definitely something they could do but i guess in some ways it comes down to relationships and trust doesn't it like you know there's if there's that bond if there's that trust bond if there's that relationship between people i don't think many australians would not know someone who has a small business
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