Jun 22, 2026 · 45 min · 12 segments
Feedback? Comments? Questions? Send us a text message now! AI can make almost anything. But can it wonder? Can it love? Can it create with meaning?…
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Can you talk to us about that? What is creativity? And where do we get it wrong? Maybe in our popular definitions of creativity, where are we too narrow? Where do we need to think differently?
We have this very narrow definition of creativity that's actually quite unhelpful.
Before that, pre-war, we often talked about, this is going back 80 years, we talked about the artist, the writer, the maker, the craftsman, that You were defined by what you did rather than your identity as a capital C creative.
And I think we've kind of over-professionalized and almost made an elite out of the creative, the idea of the notion of the creative.
When actually all of human life is creative, you and I are here because we are the result of the incredible creativity of the human race to survive generations of hairy, wild things chasing us and crossing oceans.
And we have this, what I would call the big lie is that people just say to me the whole time, hey, I'm just not that creative.
The whole of everything we do with our time, whether you are an accountant, whether you're a teacher, whether you're a scientist, don't tell me that fixing Ebola, making a vaccine for Ebola isn't creative.
So I want to kind of start with this confronting the big lie that we're not creative.
We define creativity as like, hey, you're really good at the violin or you're into painting or you like going to the theatre.
I want us to recapture that sense of the creative being something that the human being is.
Can you talk to us about that? What is creativity? And where do we get it wrong? Maybe in our popular definitions of creativity, where are we too narrow? Where do we need to think differently?
We have this very narrow definition of creativity that's actually quite unhelpful.
Before that, pre-war, we often talked about, this is going back 80 years, we talked about the artist, the writer, the maker, the craftsman, that You were defined by what you did rather than your identity as a capital C creative.
And I think we've kind of over-professionalized and almost made an elite out of the creative, the idea of the notion of the creative.
When actually all of human life is creative, you and I are here because we are the result of the incredible creativity of the human race to survive generations of hairy, wild things chasing us and crossing oceans.
And we have this, what I would call the big lie is that people just say to me the whole time, hey, I'm just not that creative.
The whole of everything we do with our time, whether you are an accountant, whether you're a teacher, whether you're a scientist, don't tell me that fixing Ebola, making a vaccine for Ebola isn't creative.
So I want to kind of start with this confronting the big lie that we're not creative.
We define creativity as like, hey, you're really good at the violin or you're into painting or you like going to the theatre.
I want us to recapture that sense of the creative being something that the human being is.
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