16. Mason McAnnally - ProLevel Physio

And once you start the golf program at this clinic, what is first steps? Who's your clientele? Who are you trying to engage with? How do you build a client base?

That's – I still laugh about this, like, looking back, but me and Riley legit sat down and made, like, a headhunting board.

And I don't know if I should air that out, but we had names on there of people we knew in the city, organizations within the city that we were going to go after.

I'm sure – Any industry probably does that in some capacity.

But amongst those was the Alabama Golf Association is like we wanted to be the official wellness provider.

And so we sat down with Mike.

He was the one that I mentioned being in the run world.

We sat down with Mike and he pulled up the board of directors and he just kind of thumbed through the names.

And there was one on there, Kathy Hartwigger.

And he's like, I know Kathy.

I'll call her.

And if you know anything about the Alabama Golf Association, Kathy is like a legend.

She's one of the most winningest females, if not individuals in the state of Alabama, like in history.

So he calls up Kathy and was like, hey, Kathy, we're building this golf program.

Won't you come take a look at it? And me and Riley barely had an eval formed at that time.

So Kathy comes in, we run the eval, talk to her and she was like, you know what? I like this.

I like what y'all are doing.

Let's get you set up.

So she gave us the director at the time, Andy's number and everything.

We called Andy, cold called him.

We were on the way to watch Trey and Huntsville at a corn fairy event.

And cold called him, left him a voicemail.

And he called me back like five weeks later and was like, let's make it happen.

Let's get you to an event.

So we went to that one event.