Aug 26, 2026 · 24 min · 10 segments
In this *SWR Member Interview Podcast,* I’m joined by David Bryngelsson, CEO and founder of CarbonCloud, a platform that helps food and beverage companies map, measure and…
David BryngelssonGuestHannah HalmariHost
The whole like a reliable cover for print, I'd say that there would be three things here.

One having to do with, are we calculating it correctly? Can we be certain that the equations that are being used are done correctly? And the second one is having to do with how much actual data do we have for making the calculation? How much of the primary activity data do we have in a given calculation compared to then how much statistical proxy data do we use? And then thirdly, what is the quality of that primary activity data that we use for the calculation? And these three things need to be treated quite differently and there are different ways to assessing them.

And here in the setup that we use that on the calculation part with our platform and our system, we control all the calculations so we can guarantee that the calculations are made correctly.

And here to catch that one and know then the quality of the calculations, we have developed something called PDS or primary data share, where we measure, quantify precisely how much activity data goes into giving calculations.

So when you look at two numbers, you can tell one is higher than the other or lower than the other.

And of course, then with a higher number, you know you can trust it a little bit more.

The whole like a reliable cover for print, I'd say that there would be three things here.

One having to do with, are we calculating it correctly? Can we be certain that the equations that are being used are done correctly? And the second one is having to do with how much actual data do we have for making the calculation? How much of the primary activity data do we have in a given calculation compared to then how much statistical proxy data do we use? And then thirdly, what is the quality of that primary activity data that we use for the calculation? And these three things need to be treated quite differently and there are different ways to assessing them.

And here in the setup that we use that on the calculation part with our platform and our system, we control all the calculations so we can guarantee that the calculations are made correctly.

And here to catch that one and know then the quality of the calculations, we have developed something called PDS or primary data share, where we measure, quantify precisely how much activity data goes into giving calculations.

So when you look at two numbers, you can tell one is higher than the other or lower than the other.

And of course, then with a higher number, you know you can trust it a little bit more.
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