Oct 13, 2026 · 41 min · 11 segments
To succeed as a small business owner, especially in health and wellness, you need to build real relationships with your customers and combine human empathy with smart automation. In this “Strong Mind…
Angie MillerHost
So, um, you say, I believe you say, "Think like a human, scale like a machine," or, m- you know, what, what does that mean to you? Where do most entrepreneurs get it wrong, do you think?
Um, oh, I've worked with a lot of entrepreneurs 'cause I've been in franchising for, uh, eight, eight, nine years now, and, um, we all, all of us, me included, get it wrong in a lot [laughs] of areas, right? That's, what did Win- Winston Churchill say, that wisdom is the knowledge you acquire five minutes after you needed it? And, a- and that's kind of entrepreneurship.
I- if I had to name one or two areas where I, I really see entrepreneurs get stuck, and, and that's really the term I, I would, I would use in this situation is they get stuck, uh, is one, they start to identify, identify with the business being hard and harder than they thought and more than they had signed up for, quote, unquote, whatever that means, and, and their identity becomes that of a struggling business owner.
And now with Thrive More Autopilot, uh, you know, the, the most recent venture I started a year ago or so, we help not just my franchisees.
They're, they're, they're business owners from all over the country, um, small business owners in the health and wellness businesses, uh, brick and, brick-and-mortar health and wellness businesses.
And just so many, um, conversations and meetings that I've had over Zoom as we talk to prospective clients, I can...
You can just almost tell from the start, Angie, like, okay, this person is ready to go to the next level.
And, and the many I will talk to where I can tell, and they will give me every reason why they can't be successful, even if we help them, [laughs] even if we help them, you know, all the reasons they can't be, because they've allowed their identity to take on that of a struggling or a failing business owner.
Um, and so I know that's, usually you're gonna say, "Well, you know, they don't scale with technology correctly," or, you know, they, they should've had a better, uh, you know, couple different pro formas that could have A, B, or C outcomes and all that.
A- and that's all true, and you need, you know, you get, you know, good business planning and, and you need to hire really well, fire fast, all the cliches.

So, um, you say, I believe you say, "Think like a human, scale like a machine," or, m- you know, what, what does that mean to you? Where do most entrepreneurs get it wrong, do you think?
Um, oh, I've worked with a lot of entrepreneurs 'cause I've been in franchising for, uh, eight, eight, nine years now, and, um, we all, all of us, me included, get it wrong in a lot [laughs] of areas, right? That's, what did Win- Winston Churchill say, that wisdom is the knowledge you acquire five minutes after you needed it? And, a- and that's kind of entrepreneurship.
I- if I had to name one or two areas where I, I really see entrepreneurs get stuck, and, and that's really the term I, I would, I would use in this situation is they get stuck, uh, is one, they start to identify, identify with the business being hard and harder than they thought and more than they had signed up for, quote, unquote, whatever that means, and, and their identity becomes that of a struggling business owner.
And now with Thrive More Autopilot, uh, you know, the, the most recent venture I started a year ago or so, we help not just my franchisees.
They're, they're, they're business owners from all over the country, um, small business owners in the health and wellness businesses, uh, brick and, brick-and-mortar health and wellness businesses.
And just so many, um, conversations and meetings that I've had over Zoom as we talk to prospective clients, I can...
You can just almost tell from the start, Angie, like, okay, this person is ready to go to the next level.
And, and the many I will talk to where I can tell, and they will give me every reason why they can't be successful, even if we help them, [laughs] even if we help them, you know, all the reasons they can't be, because they've allowed their identity to take on that of a struggling or a failing business owner.
Um, and so I know that's, usually you're gonna say, "Well, you know, they don't scale with technology correctly," or, you know, they, they should've had a better, uh, you know, couple different pro formas that could have A, B, or C outcomes and all that.
A- and that's all true, and you need, you know, you get, you know, good business planning and, and you need to hire really well, fire fast, all the cliches.
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